What's Happening
* Beige is always safe, but some homeowners think the shade is plain blah! Now DIY and pro decorators have another safe color choice that comes with more pizzazz and still plays well with just about everything: lavender.
* Until now, lavender was mostly hidden in the bathroom. But the hue is increasingly found throughout the home on walls, floors, fabrics and furniture. Designer Jamie Drake showered his 2007 Kips Bay Decorator Show House bedroom in lavender, while designer Anne Coyle calls it the new neutral (WashingtonPost.com 5.3.07).
* Home-furnishings retailers are also fond of lavender. Crate and Barrel puts the color on stemware, while the color shows up on Restoration Hardware paint, towels and shower curtains.
* Why lavender? Interior designers may be taking a cue from apparel designers who are showing more lavender on runways. Compared with beige, lavender also hands homeowners a livelier, more chic neutral: a color that stays in the background and comes in various shades.
WHAT THIS MEANS TO BUSINESS
* Homes nationwide are awash in beige, but it’s a hue that doesn’t always resonate with the homeowner's unique lifestyle. Lavender paints the home with personalization, putting the owner’s style on display while still coloring within the safe-shade lines.
Source: Iconoculture
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